This major three-day event is held on the second weekend of October each year in the central part of Naha. The main event, the Naha Great Tug-of-War, uses a 200-meter long rope that is made of rice straw and weighs 43 tons, a Guinness World Record, which is then tugged by tens of thousands of people. The rope used for the Naha Great Tug-of-War is said to be a good-luck charm, and pieces of it are cut off and handed out for people to take home. 

Heiwa Dori (Heiwa Street) is a covered shopping district in Naha City and the entrance to Heiwa Dori can be found on Kokusai Dori in front of Okinawa Mitsukoshi. There are numerous souvenir shops for younger people, with T-shirt shops and folk craft shops along the street. Okinawan-style food courts and old fashioned clothes shops still remain in business here. The shopping streets of Heiwa Dori connect to Yachimun Street, Sakurazaka, and Makishi Public Market.

This major three-day event is held on the second weekend of October each year in the central part of Naha. The main event, the Naha Great Tug-of-War, uses a 200-meter long rope that is made of rice straw and weighs 43 tons, a Guinness World Record, which is then tugged by tens of thousands of people. The rope used for the Naha Great Tug-of-War is said to be a good-luck charm, and pieces of it are cut off and handed out for people to take home. 

An annual shishi-mai (lion dance) competition at the Uruma bullfighting ring. The shishi-mai has a long tradition in Japan and in Okinawa has a similar dance though the lion there is considered to be a legendary shisa. The heads, bodies and behavior of the shisa in the dance are quite different from the shishi on mainland Japan. Instead of dancing to the sounds of flutes and drums, the Okinawan shisa dance is often performed to folk songs played with the sanshin.